E-commerce email and SMS marketing that actually gets results. The Klaviyo alternative that doesn't break the bank.
Omnisend is an e-commerce email and SMS marketing platform built specifically for online stores. It is not a general-purpose email tool that happens to support Shopify. It was designed from the ground up for Shopify, WooCommerce, and BigCommerce merchants who need to convert browsers into buyers.
The platform covers email, SMS, web push notifications, and WhatsApp in one dashboard. No juggling third-party SMS apps. No stitching automations together with Zapier. One tool, multiple channels, e-commerce native.
Setup is genuinely fast. Connect your store, and Omnisend imports your products, customers, order history, and browsing behavior automatically. Within 30 minutes you can have a cart abandonment flow live and recovering sales.
The drag-and-drop email builder is clean. The product picker is one of the best features: click to select items from your store catalog and they drop into the email with images, names, and prices that stay current. No copy-pasting product links. The interface stays out of your way, which is rare.
Where I noticed friction: the template library is functional but not exceptional. If you care about polish, plan to customize. And SMS credit costs can sneak up on you if you run high-frequency campaigns without watching the dashboard.
Build sequences that mix email, SMS, and push in one flow. Cart abandonment email at hour one, SMS at hour 24 if no purchase. All in the same automation builder.
Drag products from your store directly into email templates. Images, prices, and links pull in automatically and stay updated. No manual work.
Welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and birthday flows. All ready to activate. Delays and conditions are already thought out.
Segment by order value, purchase frequency, browsing behavior, email engagement, and more. Dynamic segments update automatically as customers hit new thresholds.
SMS included natively, not as an add-on. Pro plan includes free SMS credits for US, UK, and Canadian numbers. Pay per message after credits are used.
See exactly which campaigns and automations generated revenue. Know what works instead of guessing. Attribution is tied directly to your store's order data.
$0
Up to 250 contacts
$16/mo
500 contacts base
$59/mo
500 contacts base
Pricing scales with contact count. Figures above reflect the 500-contact base. SMS is pay-per-use after included credits.
| Feature | Omnisend | Klaviyo | Mailchimp | Drip |
|---|---|---|---|---|
| E-commerce native | Yes | Yes | Partial | Yes |
| SMS included | Yes | Yes | No | Limited |
| Entry price (500 contacts) | $16/mo | $45/mo | $13/mo | $39/mo |
| Predictive analytics | No | Yes | No | No |
| Free plan (no time limit) | Yes | Yes | Yes | No |
Klaviyo wins on predictive analytics and data depth. Omnisend wins on price and native multi-channel. Mailchimp is not an e-commerce tool. Drip is fine but costs more for less.
Omnisend is the best value e-commerce email and SMS platform on the market. It gives you 80% of what Klaviyo delivers at 40 to 50% of the price, with a multi-channel setup that Klaviyo charges extra to replicate. For most Shopify and WooCommerce stores doing under $1M annually, it is the right call.
If you are still on Mailchimp for your store, switch today. If you are on Klaviyo and the invoices are painful, Omnisend is worth a serious look. Start on the free plan, activate cart abandonment, and watch the ROI before spending a dollar.
Ready to recover more abandoned carts?
Start free. No credit card needed. Automations live in under an hour.
Try Omnisend FreeFree plan available. Paid plans from $16/mo.
You get some free SMS credits. After that, you buy credits. US SMS costs around $0.015 per message. It adds up if you send a lot.
Yes, 100%. Mailchimp isn't built for e-commerce. Omnisend is. The product blocks, automations, and integrations are way better.
Yep. They have migration tools and support to help you move over. Most stores can switch in a day.
Yes, surprisingly. 500 emails and 60 SMS per month with automations. Enough to test everything before paying.
Solid. They have good sender reputation and offer dedicated IPs on higher plans if you need them.
What real users are saying about Omnisend
“Omnisend's SMS campaigns doubled our abandoned cart recovery.”
“The Shopify integration is seamless. Setup took 5 minutes.”
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