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GetResponse Review

★ 4.3

Email marketing with landing pages. The complete small business package.

📅 Last updated: March 2026
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A-
Feature Set
A-
Ease of Use
B+
Price-to-Value
$15/mo
★ 4.3 · 1.1M+ users
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What Is GetResponse?

GetResponse is an email marketing platform founded in 1998, making it one of the oldest in the industry. Over 350,000 businesses in 183 countries use it today. It started as a simple autoresponder and has grown into a full marketing suite: email, landing pages, webinars, conversion funnels, paid ads management, and AI-powered tools.

The pitch is consolidation. Instead of paying separately for an email tool, a landing page builder, and a webinar platform, GetResponse bundles all three. For small businesses and solopreneurs trying to cut tool sprawl, that value proposition is real.

My Experience Using GetResponse

I used GetResponse to run a lead generation funnel: Facebook ads to a landing page, then a 10-email welcome sequence with behavioral branching. Setup took about four hours start to finish, including the automation workflow. The interface is not as sleek as newer tools, but nothing was confusing enough to require a support ticket.

Deliverability held up well throughout. Open rates on cold traffic landed above industry average. The "Perfect Timing" send feature, which delivers emails when each subscriber historically opens, added a measurable lift without any extra configuration. The webinar tool handled a 300-person live session without issues. It is basic, but it works.

Key Features

Email Marketing + AI

Full drag-and-drop email builder, 200+ templates, A/B testing, and a 99%+ claimed deliverability rate. The AI email generator and subject line optimizer are useful starting points, not polished replacements for good copy.

Marketing Automation

Visual workflow builder with if/then logic, contact scoring, and tagging. Handles multi-step sequences well. Power users chasing highly complex conditional logic may find ActiveCampaign more capable, but GetResponse covers 90% of real-world use cases.

Landing Pages

200+ templates, built-in countdown timers, pop-ups, and A/B testing. Pages go live quickly. The builder is functional rather than flexible. If design precision matters, Unbounce or Instapage are better choices.

Webinar Hosting

Built-in webinar hosting supports up to 1,000 attendees on higher plans. Includes registration pages, automated reminders, and session recordings. No breakout rooms or advanced facilitation tools, but for a presentation-style webinar it removes the need for a separate Zoom subscription.

Conversion Funnels

Build a complete funnel inside one tool: landing page, email sequence, order page, and upsell. For solopreneurs selling digital products or services, this alone can replace two or three separate subscriptions.

Free Plan + Website Builder

The free plan supports up to 500 contacts, one landing page, and a basic website builder. It is genuinely useful for getting started, not a stripped-down bait-and-switch.

GetResponse Pricing Breakdown

Free

$0/mo

Up to 500 contacts

  • Email newsletters
  • 1 landing page
  • Website builder
  • Signup forms

Email Marketing

$15/mo

1,000 contacts

  • Unlimited emails
  • Autoresponders
  • Unlimited landing pages
  • Basic automation
  • AI email tools

Marketing Automation

$49/mo

1,000 contacts

  • Everything in Email Marketing
  • Webinars (up to 100 attendees)
  • Advanced automation workflows
  • Contact scoring + tagging
  • Event-based automation

Ecommerce Marketing

$99/mo

1,000 contacts

  • Everything in Marketing Automation
  • Webinars up to 300 attendees
  • Ecommerce integrations
  • Abandoned cart recovery
  • Promo codes + product recommendations

All plans scale in price as your contact list grows. Annual billing saves roughly 18% across all tiers.

GetResponse vs The Competition

Feature GetResponse Mailchimp ActiveCampaign ConvertKit
Starting price (paid) $15/mo $13/mo $15/mo $25/mo
Landing pages included Yes Limited Yes Yes
Webinar hosting Yes No No No
Conversion funnels Yes No No No
Automation depth Strong Basic Best-in-class Moderate
Free plan Yes (500 contacts) Yes (500 contacts) Trial only Yes (1,000 contacts)

Versus Mailchimp at a similar price point, GetResponse delivers significantly more: webinars, funnels, and deeper automation. Versus ActiveCampaign, GetResponse wins on breadth of features per dollar. ActiveCampaign wins on automation sophistication. ConvertKit is built for creators and is simpler, but lacks GetResponse's all-in-one feature set.

GetResponse Pros

  • Best value at $15/mo: Unlimited emails, landing pages, and AI tools beat most competitors at the same price.
  • Webinars included: No other major email platform includes webinar hosting at this price tier. Saves $40 to $100/mo on a separate webinar tool.
  • Conversion funnels: Build a complete sales funnel inside one platform without duct-taping tools together.
  • 99%+ deliverability: Proprietary sending infrastructure with strong domain reputation management.
  • AI tools that actually work: The AI email generator and subject line optimizer are practical utilities, not marketing fluff.
  • Founded 1998: Twenty-five years of deliverability infrastructure and customer trust behind the product.
  • Free trial via our link: Test the full platform before committing a dollar.

GetResponse Cons

  • Page builder feels dated: The drag-and-drop builder is functional but not as flexible or polished as Unbounce or Instapage.
  • Webinars are basic: No breakout rooms, limited interactivity. Works for presentations, not for workshop-style sessions.
  • Ecommerce is an afterthought: The Ecommerce Marketing plan exists, but Klaviyo or Drip are far better for stores with serious revenue.
  • No real CRM: Contact management is included; a proper sales pipeline is not. Do not buy this expecting HubSpot CRM functionality.
  • Price scales with contacts: The $15/mo starting price rises as your list grows. Run the numbers at your projected list size before committing.
  • Template library has duds: Among the 200+ options, a portion look visibly outdated. Budget time to filter.

Who Should (And Shouldn't) Use GetResponse

Strong fit:

  • Solopreneurs and small businesses wanting email, landing pages, and webinars under one subscription
  • Coaches and consultants who run live or recorded webinars as part of their sales process
  • Businesses running paid traffic that need quick, functional landing pages without a separate tool
  • Bootstrapped founders who need a real marketing platform at $15/mo
  • Anyone selling digital products or services via a funnel

Skip it if:

  • You run an ecommerce store with significant product volume (use Klaviyo)
  • You need enterprise-level automation complexity (use ActiveCampaign)
  • You need a CRM with deal pipelines and sales team management
  • You are an agency managing multiple client accounts
  • Design precision is critical to your brand (the builder will frustrate you)

Bottom Line

GetResponse earns its 4.3/5 rating by delivering real value at a low entry price. At $15/mo, no other mainstream email platform gives you unlimited emails, landing pages, basic automation, and AI tools in a single dashboard. The webinar feature is a genuine differentiator. No competing email tool at this price includes it.

It is not the best at any single thing. ActiveCampaign beats it on automation. Unbounce beats it on page design. But for a solopreneur or small business owner who wants one tool that handles most of the marketing stack without a bloated price tag, GetResponse is a well-built default choice.

Try GetResponse free through our link

No credit card required. Free plan available with 500 contacts and 1 landing page.

Start Free with GetResponse

Frequently Asked Questions

Q: Can I import contacts from other services?

Yes, supports CSV import and integrations with major platforms.

Q: What's the deliverability like?

Excellent - they have their own sending infrastructure.

Q: Do they offer phone support?

Yes, phone support is included in all plans.

Community Says

What real users are saying about GetResponse

"

“GetResponse handles email and landing pages in one place. Simplified my workflow.”

S
Sarah Johnson Small Business Owner at SJ Consulting
via G2
"

“The automation builder took some learning, but once I understood it, setup was straightforward.”

T
Tom Wilson Marketing Manager at Wilson Enterprises
via Capterra

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