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Brevo (formerly Sendinblue) and GetResponse are two of the most widely used email marketing platforms in 2026. Both offer automation, landing pages, and solid deliverability. But they are built around fundamentally different pricing philosophies, and that one difference alone will determine which platform saves you money in the long run.

This guide breaks down every major category side by side so you can make the right call for your business without guessing.

The Core Difference: How They Charge You

Brevo charges based on the number of emails you send per month. You can store unlimited contacts on every plan. GetResponse charges based on the number of contacts you store, regardless of how many emails you send to them each month.

This structural difference matters more than almost any feature comparison. If you have a large list but email infrequently, Brevo wins on price. If you have a smaller, highly engaged list that you email multiple times per week, GetResponse often wins on value. Before comparing features, run the math on your own list size and send frequency.

Pricing Tiers Compared

Brevo pricing:

• Free: 300 emails/day, unlimited contacts, basic templates
• Starter ($25/mo): 20,000 emails/month, no daily sending limit, email support
• Business ($65/mo): 20,000+ emails/month, marketing automation, A/B testing, landing pages, multi-user
• Enterprise: Custom pricing, dedicated IP, advanced reporting, SLA

GetResponse pricing:

• Free: Up to 500 contacts, one landing page, basic newsletters
• Email Marketing ($19/mo): 1,000 contacts, unlimited emails, autoresponders, basic automations, unlimited landing pages
• Marketing Automation ($59/mo): 1,000 contacts, advanced automation builder, event-based workflows, contact scoring
• Ecommerce Marketing ($119/mo): Ecommerce integrations, abandoned cart, promo codes, product recommendations
• MAX (custom): Dedicated IP, transactional email, premium support, SSO

Note that GetResponse pricing scales up significantly as contact counts grow. At 10,000 contacts, the Email Marketing plan rises to roughly $69/mo. At 50,000 contacts it reaches around $179/mo. Brevo stays relatively flat if your send volume stays constant.

Feature Comparison Table

Email Automation: Depth and Flexibility

Both platforms offer visual automation builders with drag-and-drop workflow editors. The difference is in depth and the triggers available.

GetResponse automation is one of the strongest in the mid-market price range. The visual workflow builder supports behavioral triggers (email opens, link clicks, purchases, page visits), contact scoring, conditional branching, and date-based actions. You can build multi-path sequences that respond to what subscribers actually do, not just what they were tagged as. The Marketing Automation plan unlocks the full builder, and it genuinely rivals tools priced much higher.

Brevo automation is solid but shallower. The workflow editor is clean and covers the most common use cases: welcome sequences, re-engagement flows, abandoned cart (for ecommerce), and post-purchase follow-ups. Where Brevo falls short is in the number of triggers and conditions available. Complex behavioral automations that depend on multiple conditions firing together are harder to build and sometimes require workarounds. For straightforward sequences it performs well. For sophisticated multi-step behavioral logic, GetResponse has a clear edge.

If automation depth is your deciding factor, GetResponse wins this category.

Landing Pages

GetResponse includes unlimited landing pages on every paid plan, including the entry-level $19/mo tier. The builder is full-featured, with mobile-responsive templates, countdown timers, video embeds, and native integration with your contact lists and automation workflows. You do not need a third-party page builder for basic lead capture and opt-in pages.

Brevo offers landing pages only on the Business plan ($65/mo and up). The feature set is more limited than GetResponse, and the template library is smaller. For teams that need landing pages as part of their email stack, Brevo effectively requires upgrading to a higher tier to access what GetResponse includes at the entry level.

If landing pages matter to your workflow, GetResponse offers significantly better value for the price.

Webinars: A GetResponse Exclusive

Webinar hosting is a feature Brevo simply does not offer. GetResponse includes it on the Marketing Automation plan and above. Webinars integrate directly with the email and automation tools: registrants are added to your contact list, can be tagged automatically, and can be funneled into post-webinar email sequences without any manual work or third-party integrations.

For coaches, consultants, course creators, or B2B marketers who use webinars as a lead generation or conversion channel, this is a meaningful advantage. Replacing a standalone webinar platform like Demio or Zoom Webinars with GetResponse's built-in tool can save $50–$200/mo depending on what you were paying before.

If webinars are part of your marketing strategy, GetResponse is the clear choice between these two platforms.

Transactional Email: A Brevo Exclusive Advantage

Transactional email refers to system-triggered messages: order confirmations, password resets, shipping notifications, account alerts. These are not marketing emails. They go to individual users based on actions they take in your app or store.

Brevo handles transactional email natively on all plans, including the free tier. You can send transactional messages via API or SMTP relay directly from the Brevo dashboard, with full deliverability tracking, template management, and logs. This is the same infrastructure Brevo was originally built on (as Sendinblue), and it is genuinely strong.

GetResponse does not offer transactional email except on the MAX (enterprise) plan. If you are running an ecommerce store, a SaaS product, or any platform that needs to send automated system emails alongside marketing campaigns, you will need a separate transactional email service (SendGrid, Postmark, Mailgun) alongside GetResponse. That adds cost and complexity.

Brevo wins this category outright. The ability to manage marketing and transactional email in a single platform, under one bill, with unified deliverability settings is a real operational advantage.

SMS Marketing

Brevo includes native SMS marketing on all plans. You can build SMS campaigns and include SMS steps inside email automation workflows — sending a text message as part of the same sequence that sends emails, without needing Zapier or another connector. Pricing is per-message based on country, and you purchase credits separately from your plan.

GetResponse does not offer native SMS marketing. If SMS is a channel you want to use, you would need a third-party tool (like Klaviyo, Attentive, or a standalone SMS platform) and integrate it via API or Zapier.

If SMS is in your marketing mix, Brevo is the more practical choice between these two.

Deliverability

Both platforms have strong deliverability records. Brevo and GetResponse both maintain established sender reputations, use shared IP infrastructure at entry plans, and offer dedicated IPs at higher tiers.

Brevo's deliverability infrastructure benefits from its transactional email heritage. High-volume transactional sending requires excellent IP reputation management, and that discipline carries over into marketing email deliverability. Third-party deliverability tests generally show Brevo performing well across major inbox providers (Gmail, Outlook, Yahoo).

GetResponse has similarly strong deliverability for its price range and includes send-time optimization on higher plans, which can improve open rates by delivering messages when individual subscribers are most likely to open them.

At the practical level, deliverability on both platforms is good enough that it should not be the deciding factor for most businesses. List hygiene, content quality, and sending practices will have more impact on your actual inbox placement than the choice between these two platforms.

Ease of Use

Both platforms have improved their interfaces significantly in recent years. GetResponse has a clean, modern dashboard with a relatively shallow learning curve for basic campaigns. The automation builder is more complex but well-documented, and GetResponse offers onboarding resources and live chat support on paid plans.

Brevo is also accessible for beginners. The email editor is straightforward, and the contact management system is easy to navigate. The SMS and transactional email features add some interface complexity that purely email-focused users will not need to touch.

Neither platform requires technical expertise for standard use cases. Both offer template libraries, drag-and-drop editors, and pre-built automation workflows for common scenarios like welcome sequences and cart abandonment.

GetResponse edges ahead slightly on ease of use for automation-heavy workflows, largely because the visual builder is more mature and has better in-context documentation. Brevo is slightly simpler for teams focused purely on email newsletters and basic sequences.

Integrations and Ecosystem

Both platforms integrate with the major tools in the marketing ecosystem: Shopify, WooCommerce, WordPress, Salesforce, Zapier, and the major CRM and ecommerce platforms.

GetResponse has a broader native integration library, particularly for ecommerce platforms. Its dedicated Ecommerce Marketing plan is built around tight integrations with Shopify and WooCommerce, enabling features like abandoned cart recovery and product recommendation emails that pull data directly from your store.

Brevo's integration library is solid and growing. Its API is well-documented, and Zapier connectivity fills gaps where native integrations don't exist. The transactional email API is particularly mature, with SDKs available for major development languages.

Who Should Choose Brevo

• Large lists, infrequent senders: If you have 20,000+ contacts but only send once or twice a month, Brevo's send-based pricing model will save you substantially compared to GetResponse's contact-based tiers.
• Businesses needing transactional email: Ecommerce stores, SaaS products, or any platform sending system-triggered emails benefit from Brevo's unified transactional and marketing email infrastructure.
• Teams using SMS: Native SMS inside the same platform and workflow builder removes the need for a separate tool and integration overhead.
• Developers and technical teams: Brevo's API is mature and well-documented, making it a strong choice for teams building custom integrations or sending transactional email programmatically.

Who Should Choose GetResponse

• Frequent senders with engaged lists: If you email your list weekly or multiple times per week, contact-based pricing works in your favor and you get unlimited sends per contact.
• Marketers who need landing pages: Unlimited landing pages on the entry plan ($19/mo) makes GetResponse a strong value for lead generation campaigns.
• Webinar-driven businesses: Coaches, consultants, course creators, and B2B marketers who use webinars as a conversion channel get native webinar hosting integrated directly with their email sequences.
• Automation-focused teams: GetResponse's visual automation builder is one of the deepest in its price range, handling multi-step behavioral sequences, contact scoring, and conditional logic.
• All-in-one marketing stacks: If you want email, automation, landing pages, and webinars without managing multiple tool subscriptions, GetResponse consolidates more under one roof than almost any competitor at this price.

Verdict and Recommendation

For most small businesses and marketers building an engaged audience and emailing regularly, GetResponse offers better overall value. The combination of advanced automation, unlimited landing pages, and webinar hosting at a competitive price point makes it one of the strongest all-in-one marketing platforms under $100/mo. The full GetResponse review covers the platform in more detail.

Brevo wins a specific and important scenario: large list, low send frequency, and a need for transactional email. If you are storing 30,000 contacts and only reaching out once a month, or if you need a single platform for both marketing campaigns and system-triggered transactional emails, Brevo is the more cost-efficient and operationally cleaner choice. See the full Brevo review for a complete breakdown.

The decision framework is straightforward: calculate your monthly email volume (contacts multiplied by sends per month) and compare the cost on each platform's pricing page. The platform that costs less for your specific volume is almost certainly the right one, because both are genuinely capable tools with comparable core feature sets. The pricing structure is the variable that changes the outcome, not the features.

If you are starting from scratch with a small list (under 1,000 contacts), both platforms offer free tiers worth testing. GetResponse's free plan includes a landing page and basic newsletters up to 500 contacts. Brevo's free plan allows up to 300 emails per day with unlimited contacts stored, which is useful if you are importing a larger list and sending in small batches while you grow.