Email
Mailchimp vs ConvertKit
General-purpose vs. creator-focused.
Mailchimp
Free / $13+
- ✓ Broader feature set
- ✓ Better for e-commerce stores
- ✓ More design templates
VS
ConvertKit
Free / $29+
OUR PICK
- ✓ Purpose-built for creators
- ✓ Superior tagging system
- ✓ Better landing page simplicity
Our Verdict
ConvertKit wins.
Mailchimp tries to do everything -- email, ads, social, websites. ConvertKit (now Kit) does one thing brilliantly: email for creators. If you're a blogger, YouTuber, or course creator, Kit's simplicity wins.