Email
Klaviyo vs Mailchimp
Built for stores. Not newsletters.
Klaviyo
Free / usage
OUR PICK
- ✓ Deep e-commerce integrations
- ✓ Revenue attribution per email
- ✓ Predictive analytics built in
VS
Mailchimp
Free / $13+
- ✓ Better for non-ecommerce
- ✓ Cheaper for small lists
- ✓ More beginner-friendly
Our Verdict
Klaviyo wins.
Klaviyo is purpose-built for e-commerce with deep Shopify/WooCommerce integration, predictive analytics, and revenue attribution. Mailchimp is more general-purpose. If you sell products online, Klaviyo is the clear winner.